How to start a Smart Home Business

Step 1: Define your services

Your first step is to assess what kind of smart home solutions and services you can provide. A successful smart home business model typically combines hardware sales, installation services, and ongoing support contracts to create recurring revenue. In terms of products, you might offer smart home devices such as:

• Thermostats or HVAC
• Audio and video entertainment
• Blinds and smart lighting control
• Security systems (video doorbells, alarm systems, smart locks etc.)
• Virtual assistants (Alexa, Google Home etc.)

Alternatively, your home automation business might focus on services, such an installation service, bespoke design, maintenance and ongoing tech support. Look at your resources – do you have access to a designer, product partnerships or installers? This will help to define your value proposition to potential customers. Clearly defining your niche is an essential step in how to start a smart home business, as it positions you effectively in a competitive and fast-growing market.

Step 2: Make sure you and your team have the relevant qualifications

New business is built on trust – and homeowners need to know you have the right certifications to complete the job. CEDIA offers four core smart home certifications. For example, electricians will benefit from our Cabling and Infrastructure or Integrated Systems Certification. Designers may wish to explore the Networking Specialist or Designer Specialist qualification.

This ‘stamp of approval’ from the leading trade association will drive your competitive advantage in the smart home market – offering new customers peace of mind. Professional certification also strengthens your credibility when launching a smart home business, helping customers feel confident in your expertise and improving your chances of securing projects.

Step 3: Put your business plan together

To secure funding and give you a sense of direction, a business plan is essential. Here you can outline your financial projections, looking at the smart home solutions you can offer and the resources needed.

You can also include marketing strategies here. CEDIA Integrator members get exclusive access to the latest research in the home automation industry, helping you build a competitive and informed smart home business.

Step 4: Start branding and marketing

With your business plan in place, you can start targeting your potential clients. A website is a great way to showcase your whole ecosystem of smart home automation products. Use imagery wisely and tailor your copy. For example, if you’re targeting home builders, you could focus on energy efficiency with smart thermostats. An effective digital presence is essential for any smart home business, helping you generate leads and demonstrate your expertise to prospective customers.

Next up is social proof. Have your clients or contacts leave recommendations on LinkedIn, helping you win new business through referrals. An accessible, user-friendly website will complement your digital footprint to build awareness of your smart home installation business.

Step 5: Keep up with your network

They say it’s not what you know – so take your home automation business to the next level with the right contacts. Don’t think of these people as competitors, but collaborators who can help you succeed.

CEDIA regularly runs events that support workforce development and offer great networking opportunities. Here you can learn about the latest trends and smart home industry standards while building new relationships. Networking is an essential part of growing a smart home business, helping you find partners, suppliers, and new clients while staying up to date with emerging technologies.