By Mathew Freeman, Director of Freeman Studio and Former President of British Institute of Interior Design - Wed, Apr 23, 2025 - Blog
With over 20 years of experience, I have completed numerous projects across the UK – with particular focus on sustainable, circular, and regenerative interior design.
I have attended the CEDIA Smart Home Awards for the last two years. This event provides me with a great opportunity to not only see the award-winning projects, but to also network with integrators and discuss how our two professions collide.
Here, I give integrators my advice on how they can build better working relationships with designers..
I have spoken in the past about how I’d like integrators to view interior designers as conductors of a project, with the other professionals representing the orchestra. As the lead on the project, we need to understand the capabilities of technology to be able to explain this effectively to clients, so it’s key that all relevant information is communicated to us from the integrator.
This could be achieved through CPD’s, showroom visits, and hands-on demonstrations of technology. This type of information would enable us to grasp the difference between standard functionalities, elevated features, and high-end options, helping us to excite clients about the possibilities for their smart home.
It’s my advice that at the initial stage of the project, integrators aim for simplicity in both the physical design of technology and the digital control interfaces.
Start with straightforward setups that clients can then decide on customizing to suit their needs – it will make technology seem less daunting to clients, particularly those who aren’t tech-savvy.
Design with the AV rack placement in mind during the initial planning stages. This ensures that all necessary equipment has a designated space, reducing last-minute adjustments or compromises. Incorporate blank plates for potential wall or ceiling-mounted equipment to avoid disruptive modifications later.
Fire safety is a number one priority for interior designers and being able to rely on a system to keep occupants safe is invaluable.
Understand and advocate for the latest technological advancements in fire safety so that clients understand the importance of smoke, heat, and carbon monoxide detectors, as well as indoor air quality monitoring – it’s often smoke and toxic fumes, rather than flames, that pose the greatest danger.
With how quickly technology develops, it is important for integrators to offer designers advice on future-proofing strategies for smart home technologies, ensuring that specified products can be updated or replaced without extensive renovations.
Interior designers would find a resource that outlines expected maintenance or replacement timelines for major components over the next 25 years incredibly useful. I’d suggest that the document include the anticipated lifespan of wiring and other components and recommendations for disposal or recycling of outdated products. This would help designers inform clients about future costs and allow for better integration of maintenance considerations into the design process.
It would be great to see integrators and designers working closely to ensure that O&M manuals include the required access panels for easy maintenance and strategies for achieving access without damaging existing structures. This attention to detail showcases thoughtful design, enhances user experience, and aligns with sustainable practices and waste reduction.
By focusing on collaboration, simplicity, long-term planning, and safety, technology integrators and interior designers can work together to deliver exceptional projects.