Government Affairs

Our mission is to influence public policy to protect CEDIA members, the electronics industry and consumers.

Workforce Development

The future of smart home technology depends not only on the technology, but on the people who are desigining and installing it. 

Standards & Best Practices

CEDIA is committed to producing ANSI accredited standards and best practices that ensure professionalism in the industry. 

Design & Build Outreach

The CEDIA Outreach Instructor (COI) program enables members to provide continuing education to their local industry partners. 

Market Intelligence

Improve your business through knowledge of the latest trends statistics in the smart home industry.

Events Calendar

Search the CEDIA Calendar to locate all the up and coming events, training, including boot camps, workshops and more. 

Tech + Business Summits

Introducing the new and improved CEDIA Tech + Business Summits—the latest in innovative new technology and world-class, business- and tech-centric education to help you achieve your goals.


CEDIA Expo brings together home tech pros and exhibitors to the leading global event for smart home technology. 

Integrated Systems Europe

ISE showcases the world's leading technology innovators and solutions providers of four days of inspiring conferences. 

Smart Home Awards

CEDIA's Smart Home Awards programs recognises the top projects, products and individuals in the smart home technology industry. 

CEDIA Academy

The CEDIA Academy is the leading online learning portal for all your home technology integration learning.

In-Person Training

Elevate your expertise in smart home technology with our in-person training sessions. Gain hands-on experience and practical knowledge.


CEDIA Certification is a set of credentials that reflect defined areas of knowledge in the Smart Home Technology industry. Certifications are held by the individual; you earn the certification, and you carry it with you as you continue your career.

White Papers

CEDIA white papers dive deep into applications, recommendations, and advice on a wide range of topics: from software and hardware to best practices, standards, and formats.

Tech + Business Summits

The CEDIA Tech + Business Summits are one-day events showcasing upcoming technology and future trends in the smart home industry.

Dealing with the know it all customer

A well-informed customer can sometimes be a smart home professional's dream. A true enthusiast doesn't have to be convinced of the benefits of smart home technology, and they're often open to more cutting-edge, high-performance solutions that let your company truly show what it's made of.

However, dealing with a know-it-all customer can be difficult. Oftentimes, they want to show off how much they know about home technology, but what they "know" may not be much at all. A good salesperson needs to know how to sell to someone who wants to feel like they are being treated like an expert, even if it means using a few tricks of the trade to keep customer feelings unbruised.

Using a psychology approach with a customer

For the know-it-all type of customer, presents a few tips for how to deal with any kind of person who won't let you voice your own opinion and expertise. Try to be deferential, but also remember to assert that you know what you are doing. This customer has shown they value being more informed than the average bear - or at least feeling more informed. Start by acknowledging they've done their research. After all, if they've come to your business rather than the big-box store; They're clearly off to a better-than-average start.

From there, explain your products and services in a way that makes them feel you're giving them inside knowledge on technology trends and product lines. It's OK to talk a little over their head here; it will make them feel they're getting specialised knowledge while also reminding them that you do this for a living and know the market inside and out.

Using a business approach with a customer

If you're thinking of handling your know-it-all’s from the point of view of making a sale, just let them talk as much as they want, and if they say something that is contradictory to the truth, simply present the facts in as concise a way as possible. "This speaker produces this many decibels of sound." Just the facts. Show them exactly what it says on the box. People who think they know everything often will simply refuse to believe you without any sources. So make sure to cite some sources.

Don’t get angry with a know it all customer

Know-it-all customers can sometimes push people's buttons. The trick is to be as calm as possible. Some know-it-all’s will show up at a store, browse, show off their "knowledge," and not buy anything. But others will go ahead and buy something if you let them talk long enough. Just keep a level head throughout.

To summarise, the easy way to deal with know-it-all customers is to smile, be friendly, courteous, and listen without interrupting. If you let them talk long enough, you may find they are interested in a solution that matches their image of a well-educated buyer, which, after all, could be toward the higher end.

Our White Papers offer the latest industry insights

To be up to date on the latest trends, products and industry standards download our White Papers. Crafted by experts in the smart home industry, our whitepapers are free to download for CEDIA members.