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Our mission is to influence public policy to protect CEDIA members, the electronics industry and consumers.

Workforce Development

The future of smart home technology depends not only on the technology, but on the people who are desigining and installing it. 

Standards & Best Practices

CEDIA is committed to producing ANSI accredited standards and best practices that ensure professionalism in the industry. 

Design & Build Outreach

The CEDIA Outreach Instructor (COI) program enables members to provide continuing education to their local industry partners. 

Market Intelligence

Improve your business through knowledge of the latest trends statistics in the smart home industry.

Events Calendar

Search the CEDIA Calendar to locate all the up and coming events, training, including boot camps, workshops and more. 

Tech + Business Summits

Introducing the new and improved CEDIA Tech + Business Summits—the latest in innovative new technology and world-class, business- and tech-centric education to help you achieve your goals.


CEDIA Expo brings together home tech pros and exhibitors to the leading global event for smart home technology. 

Integrated Systems Europe

ISE showcases the world's leading technology innovators and solutions providers of four days of inspiring conferences. 

Smart Home Awards

CEDIA's Smart Home Awards programs recognises the top projects, products and individuals in the smart home technology industry. 

CEDIA Academy

The CEDIA Academy is the leading online learning portal for all your home technology integration learning.

In-Person Training

Elevate your expertise in smart home technology with our in-person training sessions. Gain hands-on experience and practical knowledge.


CEDIA Certification is a set of credentials that reflect defined areas of knowledge in the Smart Home Technology industry. Certifications are held by the individual; you earn the certification, and you carry it with you as you continue your career.

White Papers

CEDIA white papers dive deep into applications, recommendations, and advice on a wide range of topics: from software and hardware to best practices, standards, and formats.

Tech + Business Summits

The CEDIA Tech + Business Summits are one-day events showcasing upcoming technology and future trends in the smart home industry.


Markup vs. Margin: The Important Difference

Many smart home professionals are guilty of using the terms markup and margin interchangeably. But should they?

The easy answer is no. Markup and margin are distinct values and impact your bottom line differently. To better understand the costs and profits for your business, you need to keep the figures straight and separate.

What is Mark-Up?

The simplest explanation of a markup is that it is the difference between the cost of a material or service and the sales price a contractor charges for the material or service. The figure is always based on the cost of the job. For example, if you want to mark up the cost of material and labour by 1.50, then you would multiply the costs by 1.50 to reach the sales price. For example: $6,500 x 1.50 = $9,750.

Because the markup you use determines your sales price, it's an incredibly important figure. Without a proper understanding of a markup, smart home tech pros won't be able to give well-educated estimates and may be bidding on projects while missing an opportunity to increase their profits.

What is a Margin?

A margin, or more accurately a gross margin, is a contractor's gross profit on a job and is a percentage of the sales price. While a markup is always based on job costs, a margin is always based on sales. A 50 percent markup, like the example calculation above, will not equal a 50 percent margin. The additional price above the job costs is only one-third of the sales price, therefore it's a 33.3 percent margin.

Mark-up vs Margin: Different calculations

This misunderstanding leads many contractors to use gross margin incorrectly, which will give them the wrong calculations. This can lead to inaccurate estimates and lost profits. Whatever percentage of gross margin you want, you should subtract that number from one. Then, divide the estimated job costs by that figure.

For example, if you are seeking a margin of 35 percent, you would subtract .35 from one, getting .65. Then, divide the estimated job costs by .65 to find the amount needed to reach a sale price with the correct gross margin: $6,500 / .65 = $10,000.

How does this help me price jobs?

Both markup and margin can be used to determine the price a contractor will charge for a job. If smart home professionals want to use a margin to price jobs, they must determine the goal they want to hit.

Above, the contractor wanted a margin of 35 percent, then used the reciprocal of that margin to determine the sales price. Contractors can also use a markup to make a profit on a job, but without the proper calculations, they may not hit their margin goal.

For more business insights, register for a CEDIA Tech + Business Summit Near You

The CEDIA Tech + Business Summits are one-day events showcasing upcoming technology and future trends in the smart home industry. Each event features product displays from top manufacturers highlighting their latest and most exciting products, as well as free seminars covering business and technology topics. Our Tech + Business Summits are a great opportunity to network with your industry peers and to build and nurture important business relationships.

Register Now