By CEDIA - Fri, Mar 28, 2025 - Blog
An immersive room is a space that uses audio-visual technology and other sensory elements to surround its occupants. Immersive spaces take digital experiences to new levels, with technology going beyond a screen and instead becoming the entire room.
Plus, immersive rooms allow us to create new ways to approach experiences in areas that typically haven’t embraced digital technology. For example, an art event that projects images on walls, the ceiling and the floor creates a more immersive experience than a traditional gallery with white space and a curated selection of artwork. Immersion goes even further when you combine visual displays with complementing sounds and lighting. Beyond art, immersive technology also has use cases in business settings, educational environments and even homes.
Learn more about immersive spaces and the technology that makes them possible below.
Immersive rooms use a variety of technologies to create a powerful effect, including:
Projection mapping – A technique that lets you project images onto surfaces that aren’t flat. For example, you can play videos on the outside of a building without the need for a flat wall.
LED walls – Also known as video walls, LED walls are modular displays that you can use to build screens that take over an entire room. You can put multiple LED panels together to create larger displays than would be possible with a single unit.
Interactive technology – Touchscreen displays are the most common type of interactive technology. Alternatively, you can program visuals to respond to other signals (such as motion sensors) to encourage interactivity.
Artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) also enhance the immersion of a room. For example, an immersive experience can include an AI-powered digital assistant who answers people’s questions. VR headsets make immersion possible even if you have limited physical space. By integrating AR, you can add digital objects or overlay information on physical items to blend real-life elements with virtual creations – creating a truly immersive experience. For example, you could wander historical ruins while seeing projected images of how the building used to be.
Immersive video rooms are revolutionizing home theaters and entertainment.
The rise of 360-degree video means that home theater screens can wrap around the room. Of course, not all media will suit this format, but compatible surround videos will create a fully immersive space. Plus, spatial audio increases immersion as it replicates how sound travels in real life. It’s more realistic than the conventional left and right stereo sound, making you feel as if you’re there.
For more information on how to use smart technology to elevate how you enjoy home entertainment, visit our guide to home theater and media rooms.
You can use immersive spaces to deliver presentations to clients. It’s certainly one way to stand out.
Immersive rooms also make excellent collaboration spaces. Have one team in London and another in New York? No problem. Both parties can use immersive rooms for the ultimate connection. Immersive spaces help colleagues across the world feel as if they’re in the same room. International teams can also bring ideas to life in more engaging ways than video calls. For example, if someone’s discussing the proposed design of a building, everyone can view a virtual model without having to be in one location. Plus, colleagues can annotate things with drawings and move virtual objects around.
Schools and training centres can also use immersive rooms for interactive learning.
When studying a historical period, children can be fully immersed in the time – surrounded by visuals and sounds that transport them to the past. Combining this with learning activities makes for a more memorable lesson. Plus, teachers can tailor environments to suit pupils with different sensory needs.
Immersive rooms can also be used for medical, engineering, and flight training purposes. By using immersive settings for simulation, you help trainees prepare for the real-life equivalent.
Immersive environments also have the potential to aid meditation and mental well-being. You can even use an immersive room as an alternative therapy space.
Many of us will be familiar with relaxing sounds, like whale noises or wind chimes. In an immersive room, you’re surrounded by this tranquil audio. Plus, video walls and lighting can create a complementing multi-sensory environment that encourages relaxation.
Immersive rooms aren’t the only technological developments with potential health benefits. For more information on how tech can improve your well-being, visit our smart homes for health guide.
Depending on the use case of an immersive room, different technological components will be more important than others. However, for a fully immersive experience, anyone creating an immersive room needs to consider these three things:
- High-resolution projectors or LED walls for all-encompassing visuals
- Surround sound and spatial audio systems for immersive sound
- Motion tracking and responsive surfaces for interactive features
While most immersive rooms feature in commercial, educational or corporate settings, you can design an immersive room within your home. Perhaps you want to take your gaming to the next level. Or maybe you need a room that will match your sensory needs.
If you’re considering an immersive room, you need to factor:
Space – Which room will you use? How big is it?
Lighting – How will you use smart lighting in this space?
Acoustics – How will the area work with surround sound?
Hardware – What technologies will you need to create your immersive space (i.e. projectors for visuals and a back-end computer to run the room’s features)?
As immersive rooms feature emerging technologies, they’re not typically suitable for a DIY installation. To find out how to create an immersive room at home, talk to a CEDIA-certified member. They’re experts in their field and will guide you through every stage of the process. If you want to find out more about how they can help you, read why you should use a CEDIA member.
Immersive rooms are continuing to evolve and introduce new elements.
As AI becomes more mainstream, we’ll likely see more AI-driven environments that will automatically adapt to user preferences. They’ll start to learn what you’d like to see and will change accordingly to match your needs.
Innovations in haptic feedback (a type of touch technology, i.e. vibrating video gaming chairs) will also lead to more spaces where every sense is involved.
Professional installation will ensure the seamless creation of an immersive room. If you have ambitious plans for a custom immersive setup, CEDIA professionals will help you bring this to life.