By CEDIA - mar., jun. 24, 2025 - Comunicados de prensa
CEDIA, the Association for Smart Home Professionals™, has officially rolled out its first-ever consumer campaign. The new video advertisement highlights the magic of smart home automation and the technology integrators who make it a reality.
Beyond highlighting a wide range of smart home features, the video spot emphasizes the ongoing collaboration between homeowners and CEDIA-certified technology integrators, setting CEDIA members apart for their expertise.
As part of this exclusive member benefit, CEDIA members can request a customized version of the ad with their company logo and website information. CEDIA will customize the video with the requested contact information and deliver the final file in a ready-to-use format.
Members are empowered to use the professionally produced commercial in their own marketing efforts—on their websites, social media platforms, email campaigns, paid advertisements, or customer presentations. In addition to the full-length video, members also have access to a suite of supporting assets, including print ads, social media images, and digital video clips. CEDIA will also run the campaign targeting consumers throughout 2025 to further amplify its reach and impact.
This initiative is part of a broader, ongoing consumer awareness campaign that includes media placement, SEO efforts, and targeted advertising—designed to elevate the visibility and credibility of CEDIA integrators.
“Effective marketing is about storytelling, and this campaign tells a compelling story about the magic of smart home technology and the value of professional integration,” said CEDIA Vice President of Communications, Christine DeJoy. “We’re excited to give our members access to valuable resources that resonate with homeowners and builds their customer base.”
About CEDIA
CEDIA® is the Association for Smart Home Professionals™. Established in 1989, CEDIA is dedicated to advocacy, connection, and education, and fosters a thriving community as the home for smart home professionals. Globally, CEDIA advances the rights of technology integrators by working with governmental bodies; gathers industry professionals and allied tradespeople for learning and networking; and creates trainings, standards, and certifications to ensure the continued growth of the smart home industry. CEDIA co-owns Integrated Systems Europe, the world's largest AV and systems integration exhibition, and founded CEDIA Expo, the world's largest residential technology show. Today, a community of over 30,000 CEDIA members from more than 80 countries deliver smart home technology solutions that enrich homeowners' lives. Learn more about CEDIA at cedia.org.