The goal was to create a space to showcase a new level of luxury home cinema where customers could become fully immersed in a digital world.
In addition to experiencing state-of-the-art-projection technology and audio systems, there is the added dimension that all available surfaces, from wall to ceiling, display digital images.
The facility, which is approximately 15,000 cubic feet in size internally, is built on a “room within a room” concept. All the surrounding base walls are made of solid stone, with comprehensive acoustic treatments. The room is designed like an auditorium, with height increasing evenly towards the back, parallel to the rising platform height, to ensure equal room height throughout.
The cinema is equipped with two speaker systems from the manufacturers Ascendo (17.2.13 setup) and MAG Cinema (17.1.14 setup) and professional projectors form Barco and Christie. The screen is an impressive 6.1m wide motorised CinemaScope LED model with lateral electric masking and AT film cloth. All systems are controlled using Crestron.
There are approximately 50 sqm of recordable LED surfaces as well as 300m of LED strips. All the digital screens, on the sides and ceiling, are fixed at specific angles so that optimum viewing is possible from all the luxurious Moovia home theatre seats. All alignment measures have the goal of always directing the viewer towards the centre of the front screen as the key point of focus.
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